IndyCar - a Technical and Not So Technical Overview

Professional motorsports is all about gaining competitive advantage through engineering, data science, strategy, statistics, mechanical reliability, fast pit stops, and teamwork. This is my talk on professional motorsports, and my experience working in IndyCar and Champ Car.

Data science Analytics Competitive advantage Optimization

KISSmetrics Guest Post on A/B Testing for Non-Mathematicians

A/B testing is a great way to determine which variation of a marketing message will improve conversion rates. This overview is for the non-mathematician.

Analytics Optimization Marketing