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Alex Castrounis helps companies to quickly and cost effectively develop a data and analytics strategy, undergo a digital transformation, and build great products and teams.

IMS Photo Archive

IMS Photo Archive


Alex Castrounis Interviewed on YouTube’s Conversations in AI

Watch Alex Castrounis on YouTube’s Conversations in Artificial Intelligence where he discusses his book, AI for People And Business, and much more!





AI for People and Business: A Framework for Better Human Experiences and Business Success

An Artificial Intelligence Business Strategy Book by Alex Castrounis and Amazon #1 new release

Download chapter 1 or order on Amazon


If you’re an executive, manager, or anyone interested in leveraging AI within your organization, this is your guide. You’ll understand exactly what AI is, learn how to identify AI opportunities, and develop and execute a successful AI vision and strategy. Alex Castrounis, business consultant and former IndyCar engineer and race strategist, examines the value of AI and shows you how to develop an AI vision and strategy that benefits both people and business.

AI is exciting, powerful, and game changing—but too many AI initiatives end in failure. With this book, you’ll explore the risks, considerations, trade-offs, and constraints for pursuing an AI initiative. You’ll learn how to create better human experiences and greater business success through winning AI solutions and human-centered products.

  • Use the book’s AIPB Framework to conduct end-to-end, goal-driven innovation and value creation with AI

  • Define a goal-aligned AI vision and strategy for stakeholders, including businesses, customers, and users

  • Leverage AI successfully by focusing on concepts such as scientific innovation and AI readiness and maturity

  • Understand the importance of executive leadership for pursuing AI initiatives