KISSmetrics Guest Post on A/B Testing for Non-Mathematicians

A/B testing is a great way to determine which variation of a marketing message will improve conversion rates, and therefore likely improve sales and revenue.

A/B testing results are usually given in fancy mathematical and statistical terms, but the meanings behind the numbers are actually quite simple. Understanding the core concepts is the important part. Let the calculators and software do the rest!

a link to an article about A/B testing that I wrote for KISSmetrics, entitled How A/B Testing Works (for Non-Mathematicians). KISSmetrics is an industry leader and innovator in web analytics, marketing, and testing. The article was written for non-mathematicians to explain, and hopefully simplify, A/B testing concepts and results interpretation. The article can be found here.

I hope you enjoy!