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InnoArchiTech was founded by . We provide consulting, education, writing, and speaking services focused on leveraging advanced analytics to transform data into value. Areas of expertise include artificial intelligence, machine learning, data science, and IoT.

At his day job, Alex is the vice president of product and advanced analytics at Rocket Wagon, an enterprise IoT and digital services company. Before working in tech, Alex spent ten years as a race strategist, vehicle dynamicist, and data scientist for IndyCar racing teams and the Indianapolis 500.

Champ Car Gran Premio of Mexico City
The grid of the 2007 Champ Car Mexico City Grand Prix. Alex is shown on the right.

Alex created and writes for the InnoArchiTech blog in order to share knowledge and expertise to benefit others. In Alex’s opinion, transformative technology solutions are:

  • Innovative and differentiated
  • Those that generate and maintain significant competitive advantage
  • Problem solving
  • Benefit-driven and not feature-driven
  • Exceptionally designed
    • UX, UI, interactions, animations, and information architecture
  • User-centric and highly usable
    • The why, how, and what is self-evident, or at least self-explanatory
  • Future-proof and/or easily updatable
  • Scalable, performant, maintainable, reliable, extensible, available, and durable


Thanks for stopping by, and please check out the links below for more information!


Please use our contact form for any inquiries and requests.

To learn more about advanced analytics, use this link to check out Alex’s new artificial intelligence and machine learning class on Skillshare, and get two free months of premium membership!

For a curated set of resources for artificial intelligence (AI), machine learning, data science, big data, internet of things (IoT), and more, visit Alex’s GitHub repository.

To learn more about Alex, including his background and interests, feel free to visit his portfolio website at www.alexcastrounis.com.