Analytics

IndyCar - a Technical and Not So Technical Overview

Professional motorsports is all about gaining competitive advantage through engineering, data science, strategy, statistics, mechanical reliability, fast pit stops, and teamwork. This is my talk on professional motorsports, and my experience working in IndyCar and Champ Car.

Data science Analytics Competitive advantage Optimization

How and Why to Use Google Analytics Custom Campaigns

Google Analytics Custom Campaign parameters are a great way to track and analyze how your marketing campaigns perform and provide value.

Analytics

KISSmetrics Guest Post on A/B Testing for Non-Mathematicians

A/B testing is a great way to determine which variation of a marketing message will improve conversion rates. This overview is for the non-mathematician.

Analytics Optimization Marketing